← Back to Source Archive

Chapter 8

3 sources from The Growth System

[47]www.forrester.comunknown

https://www.forrester.com/blogs/straight-from-the-source-collecting-zero-party-data-from-customers/

...ful. It gives you more opportunities to earn trust. Used poorly, it turns your brand into a fog machine. And I think we've all seen enough fog. **Notes** 1. Forrester. (Published July 26, 2010). h...

[48]www.mckinsey.comunknown

https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers

...es** 1. Forrester. (Published July 26, 2010). https://www.forrester.com/blogs/straight-from-the-source-collecting-zero-party-data-from-customers/ 2. McKinsey & Company. (Published July 26, 2010)....

[49]www.cs.umd.eduunknown

https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf

...McKinsey & Company. (Published July 26, 2010). https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers 3. UMD Computer Science. (Published July 26, 2010)....